page 4 of 5
Another tactic is to misrepresent Maps as being primitive. I even saw a Motorola ad, where they show iOS 6 Maps with a standard map view, juxtaposed with a satellite/map hybrid view on a Motorola phone. iOS 6 Maps not only has the same hybrid view, but also has a breathtaking 3D mode. To me, this is extremely dishonest marketing. I must disclose, I am a shareholder of Motorola Mobility, and I am disappointed. I think lying to potential consumers only loses trust. This is a poor strategy for building a long-term relationship with customers. In the long run, when people find out they were lied to, they lose trust.
While it is true that Maps finds the “wrong” address, there is no 315 E 15th Street. The logic in Maps finds another option, figuring that it was a mistaken entry. The address that the Motorola phone shows above is actually 2-44 Nathan D Pearlman Place, not 315 E 15th Street. Oops! I double checked on Google Maps and looked at the street view. The address in question is a park, and according to Google Maps — the address is APPROXIMATE. Google lists both the 315 E 15th Street and Nathan D Pearlman Place. You can see for yourself. This is a contrived edge-case that Motorola exploited, along with showing a simple view on the iPhone, compared to a hybrid-satellite view on the Motorola phone.
Here’s the view from my iPad. It looks just like this, only smaller, on my iPhone. For some reason, it doesn’t look as bad as the view in the Motorola ad. It actually looks stunning! Gee, I wonder why? Maybe this is why the Motorola stock I have owned for 12 years has not turned a profit. I really hope Google can turn Motorola around (so I can finally sell off that stock!). Perhaps they should start by gutting marketing? I know Google would not stoop to such tactics. I also know that when one company acquires another, it takes some time for the culture to propagate.
Then there is the dishonest claim that iOS never had turn-by-turn directions. While it is correct that Maps did not have this feature, there were myriad apps that did. Just go to the App Store and you will find dozens of navigation apps. I used MapQuest, which was free, and it always worked well. It was great at navigating me through the concrete jungle of San Francisco. Now I will use Maps instead.
When I drive, I use the navigation in my car. I am not a fan of “strap on” navigation systems. I had one several years back, and in the high humidity of SF, the suction cup would fall off while I was driving. My Garmin nav system even fell off the dashboard, onto the floor. It wedged in between my brake pedal as I was driving on Highway 1 (it’s very curvy and has a section known as “devil’s slide”). Then it was stolen. I bought another “strap-on” device, but this time I fastened it with velcro. It stayed on, but the display wasn’t bright enough. I couldn’t see it in sunlight, only at night. I had to rely solely on voice navigation. Needless to say, when I purchased my next automobile, I eagerly paid for the built-in nav system.