Apple unveiled the brand new iPhone 11 Pro today in Cupertino. The device features a new ultra wide angle lens, in addition to two other cameras.
The new iPhone 11 Pro is the first Apple smartphone to achieve professional status. The “Pro” suffix has long been affixed to powerful Mac and iPad models. Although the device is not intended for all professional activities, audio/visual and social media pros will find it indispensable.
We live in an age where people earn a living through social media. Popular social media influencers gain followers with attractive photos and videos, while profiting from product promotion. The iPhone 11 Pro is a perfect fit for the Instagram influencer, with its focus on professional photography.
While some audio/visual professionals may have applications for the iPhone 11 Pro, it remains to be seen if professional photographers will adopt the new smartphone. DSLRs and powerful external lenses are still favored by the pros.
The three camera design makes it easy to take exceptionally high quality photos and videos. The Ultra Wide camera captures a 4x optical zoom range, perfect for landscape photography. The Wide and Telephoto camera provide better imaging for portraiture and standard photography.
Apple’s new Ultra Wide camera is able to capture 4K video at an astonishing 60 fps. The Wide and Telephoto cameras feature optical image stabilization for video recording.
Other camera features include:
- extended dynamic range for video up to 60 fps
- 2x optical zoom in/out
- slo-mo video support
- time-lapse video stabilization
- continuous autofocus
- take still photos while recording 4K video
- stereo recording
The iPhone 11 Pro offers exceptionally rugged construction. Encased in dual ion-exchange, precision milled glass, Apple’s top-of-the-line iPhone features industry-leading durability. With an IP68 rating, the iPhone 11 Pro can be submerged in 4 meters of water for up to 30 minutes.
The new iPhone’s screen offers remarkable brightness, contrast and pixel density. With up to 1200 nits of brightness, the display rivals most desktop monitors. This is essential for professional photographers who need to view photos in bright sunlight. The display also boasts an astonishing 2,000,000:1 contrast ratio, with a superfluous 458 ppi, well beyond the capabilities of the human retina.
A new and improved A13 Bionic chip provides fast processing and system-on-chip technology, tightly meshing the display, cameras and other sensors. It’s the fastest smartphone processor on the market today.
The iPhone 11 Pro is overkill for most Apple customers. If you’re not an Instagram influencer or audio/visual professional, the standard iPhone 11 may be a better option.