Apple TV+ is coming soon. With original content and a low price, Apple’s service is complementary to competitors.
The days of expensive Apple products are over. While they’re not cheap, the new iPhone 11 and 2019 iPad are priced competitively. At $4.99 a month, Apple TV+ is yet another low cost option from Apple.
The new service doesn’t seem to directly compete with Netflix and other streaming providers. Consumers aren’t going to replace Netflix with Apple TV+. Instead, the low price and compelling original content may entice Apple customers to take on one more subscription.
Apple is bundling a free year of their new streaming service with each new device. Anyone who buys a new iPhone, iPad, Apple TV, iPod touch or Mac is eligible for the free subscription.
Original content is the core of Apple TV+. The service will launch with eleven new shows:
- The Morning Show
- For All Mankind
- Snoopy In Space
- The Elephant Queen
- Truth Be Told
- Apple + Oprah
Apple TV+ will add new shows and movies to its catalog each month. Unlike HBO and Netflix, Apple TV+ only offers original programming. The low price, which Apple contends is the equivalent of a movie rental, makes up for the limited catalog.
The new service comes at a time when iPhone sales are dwindling. The iconic smartphone once accounted for two-thirds of Apple’s revenues. Today, the device accounts for closer to half.
Desperately in need of increasing revenues, Apple has turned to services. In addition to Apple TV+, Apple Music, Apple News+ and Apple Arcade are pieces of Apple’s service strategy. The combination of “inexpensive” devices and services could prove profitable for the tech giant.
Apple TV+ launches on November 1, 2019. The service offers a free 7 day trial, and costs $4.99 per month. With record-breaking views, trailers for Apple’s original shows have proven successful. Only time will tell if people are willing to become long-term subscribers.