By Chand Bellur
November 7, 2019 at 8:32 p.m. PDT
Privacy is a fundamental human right. At Apple, it’s also one of our core values. Your devices are important to so many parts of your life. What you share from those experiences, and who you share it with, should be up to you. We design Apple products to protect your privacy and give you control over your information. It’s not always easy. But that’s the kind of innovation we believe in.
From there, Apple’s redesigned privacy website presents clear, concise information with a clean and crisp graphic design. The site also serves as marketing material, reassuring customers that Apple products will protect their privacy.
Thinly Veiled Swipes at Competitors
Although Apple hasn’t fulfilled Steve Jobs’ thermonuclear annihilation of Google, the Cupertino tech giant is on the offensive.
Safari is designed to protect users from ad tracking, which is key to Google’s business model. With about a billion iOS and macOS users, this can have devastating effects on Google.
Apple also positions Maps as a safer alternative to Google Maps. The native iOS mapping app doesn’t track and store users’ locations, unlike competing products. This may influence Apple customers to stick with the native mapping app, even though Google Maps offers superior features.
Facebook hasn’t escaped unscathed. iMessage is actually the largest social network on the planet and Apple intends to keep it that way. Consumers are assured that their messages are private and can only be read by the sender and recipient. This encourages Apple customers to stay inside the ecosystem and spend less time on Facebook and Instagram.
The move will likely be imitated by competitors, to the benefit of consumers. After all, most people don’t understand the details of legal agreements. Providing clear information with a compelling layout just makes it easier for the customer.