Apple Pauses iPhone 14 Plus Manufacturing
October 20, 2022 at 1:53 p.m.
Apple’s newest iPhone lineup re-introduced a large-screen base model. The company launched its first plus-size smartphone, the iPhone 6 Plus, in September 2014. Over time, Apple altered the size of various models but settled on larger sizes for Pro models only. 2022 sees a return of the iPhone Plus smartphone.
Due to decreased demand, Apple temporarily paused production of the iPhone 14 Plus model and its components. Reports suggest a 70% to 90% decrease in the production of iPhone 14 Plus parts. A reduction in component fabrication doesn’t mean the iPhone maker will discontinue its larger base model. It signals that supply is greater than demand, necessitating a momentary production respite. Manufacturing will likely continue as iPhone 14 Plus units sell over the holidays.
The iPhone 14 Plus strategy may entice users into purchasing the more expensive Pro model. Instead of spending $100 for a larger screen, users chose the standard base model or a more expensive Pro model. With 0% financing and aggressive trade-in offers, the iPhone 14 Plus may have served more as a loss leader than an in-demand product.
Given lackluster demand, it’s dubious that Apple will continue with a large-screen base model in its 2023 lineup. We expect to see larger screens reserved for Pro models next year.