By Chand Bellur
April 21, 2020 at 5:53 p.m. PT
- As the iPhone’s profitability declines, Apple emphasizes services to grow earnings.
- Apple recently launched Apple Arcade and Apple TV+ to boost subscription revenues.
- Expanding on services, Apple recently made Apple Music, Apple Arcade, the App Store, iCloud, and Podcasts available to dozens of nations in Africa, Asia, and other continents.
Apple Expands Global Access to Services
Services are the future of Apple’s revenue stream. Unless Apple creates another blockbuster device, like the iPhone, software and content subscriptions are the only way for the company to thrive.
Investors have taken note, and Apple’s stock value, partially augmented by stock buy-backs, is surprisingly high, despite a global pandemic. Apple bulls have a new reason for optimism, as the company expands services to dozens of nations around the world.
Today, Apple opened Apple Music, Apple Arcade, the App Store, iCloud, and Podcasts to numerous nations. Virtually all Apple services, apart from Apple TV+ are available in the following countries:
- Côte d’Ivoire
- Democratic Republic of the Congo
- Bosnia and Herzegovina
- Nauru (excluding Apple Music)
Apple rolled out its music subscription service to another set of countries. Apple Music recently launched in the following nations:
- Republic of the Congo
- Sierra Leone
- North Macedonia
- the Bahamas
- St. Lucia
- St. Vincent
- Turks and Caicos
- Solomon Islands
What About Apple TV+?
Content is the cornerstone of any subscription service. Unfortunately, some content is more expensive and exclusive than others.
Movies and TV shows cost more to produce than other media. Even video games, which often feature elaborate assets and take years to produce, typically have smaller budgets than Tinseltown productions. Actors, writers, and directors demand appropriate compensation for their work.
Culture isn’t homogeneous across the globe. Americans may find content with sex and violence to be healthy and appropriate. In many parts of the world, it’s considered shameful or offensive. Rolling out media subscription services such as Apple TV+ involves taking into account cultural sensitivity.
Not every nation has broadband Internet access. Although the United States doesn’t offer the fastest and most reliable Internet access in the world, some countries rely mostly on antiquated and temperamental mobile networks. Offering Apple TV+ in many nations would overwhelm networks. Few would even have enough bandwidth to stream high-quality video.
Global Rollout of Services is a Great Leap Forward for Apple
Apple is usually known for taking baby-steps, but once in a while, they take a giant leap forward. The iMac was a giant leap, as was the iPhone. Expanding many of their services across the globe, in just one day, Apple now has a larger footprint in the world.