An outage created problems for Apple users, shutting down access to the App Store and other services. The service interruption, now fixed, affected Apple customers worldwide for hours.
By Chand Bellur
January 24, 2020 at 3:33 p.m. PDT
Apple Outage Lasts Over Two Hours
Services are vital to Apple’s future success. As iPhone sales decline, the Cupertino company must grow services.
Their asset, a massive user base of over one billion customers, may also be a curse. Massive, unpredictable waves of traffic are difficult to support, even for a highly technical company like Apple. Internal errors can also bring servers down, upsetting the masses, investors and damaging the Apple brand.
Today’s outage lasted for over two hours. Starting at approximately 9 a.m. PST, the outage continued until shortly past 11:30 a.m. Few users still had problems after the bulk of service was restored.
Upset users took to social media, venting frustrations. These incidents damage Apple’s brand and can be costly in terms of lost sales during and after the outage. For some, it may be the last straw, convincing them to switch to a competing product and ecosystem.
Multiple Services Down
The outage disabled account management for Apple Arcade, Apple Music and Apple TV+. Many users also reported being unable to access these subscription services. Furthermore, some claim they could not buy anything from the iTunes store.
The accounts vary widely, but it appears as though the outage affected myriad Apple services. With a layered approach to services, a failure in one critical point, such as billing authentication, can cascade through the entire system.
It’s not entirely known what caused the interruption. Apple will most likely remain silent or elusive. Given their massive stake in services, however, Apple will likely internally scrutinize this issue. For now, the problem is fixed and users appear to be satisfied.